Hycosan

As spring’s dry eye season arrived, we worked closely with our partners at JKO to deliver an OOH solution for Hycosan dry eye care that focused on building mental availability amongst potential consumers by reaching their key audience at relevant moments in major UK cities, then converting awareness into sales through Boots store-proximity targeting.

The approach used behavioural audience data embedded within our SidekiQ optimisation platform to deliver a targeted blend of rail, roadside and underground sites, landing optimal reach and frequency against their target group, right when discomfort was likely to strike.